Brand imagery,
on demand.
Fruit Based Software builds AI tools that help brand leaders generate fast, accurate, on-brand imagery — without waiting on a shoot or a design queue.
Tools built for brand leaders, not just creators.
Generate
Produce on-brand imagery from a prompt or brand reference — get dozens of accurate directions in the time a single shoot used to take.
Refine
Fine-tune every image to match your brand's exact colours, tone, and style guidelines — no drift, no off-brand surprises.
Integrate
Plug brand-accurate generation into the workflow your team already runs, wherever your brand assets and tools live.
From brief to on-brand image, in three steps.
Set your brand parameters
Feed in your brand guidelines, palette, or reference imagery to set the standard.
Let the AI generate
Get multiple on-brand options back instantly, ready to compare side by side.
Refine & export
Approve, fine-tune, and export in the format your team needs.
Practical AI, built for brand leaders.
Fruit Based Software Ltd started with a simple obsession: giving brand leaders a faster, more accurate way to produce imagery that actually looks like their brand. We're a small team of engineers and designers who'd rather ship something useful than something flashy — practical AI that keeps every image on-brief and on-brand, without slowing your team down.
Ready to put on-brand imagery on demand?
Get in touch and we'll show you what we're building.